The aftermath of the attempted assassination of Donald Trump saw a surge in politically-themed merchandise on Facebook, as advertisers seized a unique opportunity to profit from tragedy.
Advertisers capitalized on the emotional impact of Trump's assassination attempt, spending between $593,000 and $813,000 on ads linked to the event in just 10 weeks.
Meta's revenue model raises ethical questions, as it seemingly benefits from real-world violence, with tech advocacy groups criticizing the platform for profiting in such contexts.
After significant world events such as the attack on Israel, Meta often experiences a spike in ad spending, indicating a troubling correlation between conflict and advertising revenue.
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