How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
Briefly

People want to be involved...an official circuit for Smash...a gap in the market...throw an event with a $10,000 price point...a pretty cool, unique opportunity.
We're still thinking through how we can make that a little bit more obtainable in the future...treading a fine line...not like we're the publisher.
Read at Digiday
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