Kamala Harris is repositioning herself with a new logo emphasizing continuity and speed, aiming to shift from being just the Vice-President to a potential future President. Landor's typography specialist highlights the strategic choice in the branding to communicate familiarity and security quickly.
In a scenario where identity and pop culture were previously non-issues, Harris is now defining her relevance by emphasizing her youth, gender, and racial diversity factors. Her team is leveraging these unique aspects to appeal to a younger, multi-racial demographic.
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