#repositioning

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Creative Bloq
1 month ago
Marketing

How Kamala built a presidency-ready brand in 24 hours

Kamala Harris's repositioning strategy focuses on differentiation and youth appeal. [ more ]
The Drum
9 months ago
Graphic design

Magpie studio on refreshing the Aero paint brand

Magpie Studio repositions Aero as a film-based paint alternative.
The repositioning of Aero resulted in winning the Refresh of an Existing Brand award at The Drum Awards for Design. [ more ]
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