"It's music, it's lifestyle, it's fashion, it's dorm hacks, it's all kinds of different things beyond just sports," said Chris Epple, vice president of marketing for the Americas at Harman. "Sports tend to obviously get a lot more visibility, because these athletes bring something a little extra special... a local DJ on campus radio is not going to be on ESPN, but the athletes will."
"I think it's easy if you just use the stat line route," Epple said. "It's finding those athletes with those stories that are interesting and compelling that are going to give your brand a very different lens and speak to a very different audience."
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