In mid-2023, Garnier Philippines launched an innovative 24-hour TikTok livestream to showcase its Overnight Vitamin C Serum, engaging millennials with interactive content and celebrity appearances.
The challenge was to establish Garnier as the top choice for millennials wanting a glowing complexion, demonstrating that even with busy lives, radiant skin is achievable.
Garnier's campaign successfully resonated with millennials, proving their Overnight Serum offers not just brightening effects, but also a refreshing identity as a skincare staple.
The live event featured endless entertainment and product demonstrations, captivating viewers and affirming Garnier's place in the competitive beauty industry through engagement.
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