The Olympics, now sponsored by LVMH, drastically influence the fashion scene, embracing sports as a new fashion platform, evident in various collaborations and clothing lines with athletes.
Luxury brands like Rolex, Prada, and Gucci have deep-rooted histories in sports sponsorships, with new age designers like Ralph Lauren changing the game with athlete endorsements, making sports and fashion intertwine more than ever.
#sports-fashion-collaborations #luxury-brands-sponsorships #evolution-of-sports-fashion #athlete-endorsements #fashion-industry-trends
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