The 'It All Adds Up' campaign was part of the wider 'Help for Households' campaign, designed to educate and protect audiences looking to reduce their bills. With the cost of living crisis at the forefront of everyone's minds, it needed to reach as many people as possible.
Vyde built conversational creative units that allowed consumers to choose the ad content most relevant to them. We designed a bespoke decision tree that highlighted the three key actions, offering easily digestible tips for the target audience.
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