The challenge for cooperatives is to forge a balance between maintaining trust through personal engagement and leveraging the efficiency of digital technology.
By understanding the distinct approaches and challenges of conventional businesses and cooperatives, organizations can tailor digital strategies that promote member engagement and community impact.
Digital transformation in cooperatives should prioritize the values of sustainability and inclusivity, ensuring that technology enhances rather than diminishes their relational character.
Digital tools have evolved from merely enhancing product and process efficiency; they now focus on enriching customer experiences, a shift driven in part by the pandemic.
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