Your visibility has a direct impact on the trust consumers have in your organization: 82 percent of people are more trusting of a company whose executives are on social media.
Your visibility directly serves the marketing function of your organization: 77 percent of consumers are more likely to purchase from an organization whose executives are active on social media.
Your visibility directly serves the HR function of your organization: 50 percent of Millennials expect their leaders to speak out on societal issues. Imagine how high this number will continue to rise with more Gen-Zers entering the workforce!
Yet, a CEO's visibility is the new marketing currency, and I bet your heads of marketing would all eagerly concur.
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