BMO's NXT LVL campaign transformed financial literacy by integrating it into the gaming culture, appealing directly to Millennials and Gen Z to boost engagement.
By launching the first dedicated banking channel on Twitch, BMO set a precedent for on-demand, entertaining financial education tailored for digital natives.
BMO's initiative aimed to reshape the bank's image among younger audiences, moving away from traditional perceptions by employing a Gaming Relations Specialist to engage gamers.
Through partnerships with gaming influencers, BMO effectively connected with a diverse audience, promoting financial literacy while reinforcing its commitment to being a customer-focused bank.
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