Behr's creative marketing strategy has evolved dramatically since its inception in 1947, now effectively engaging audiences through unique platforms like TikTok to inspire DIY home projects.
Season 3 of 'To DIY For' has caught tremendous attention on TikTok, accumulating over 37 million views and highlighting the show's innovative approach to home improvement.
Behr's marketing chief, Andy Lopez remarked, ‘With To DIY For, we’re able to motivate people with smaller projects, showing that you can make a really big transformation on a budget.’
Behr's strategic emphasis on digital marketing, especially through color promotions, has resulted in impressive engagement, such as earning 10 billion media impressions for its Color of the Year.
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