"AI, AI, AI! Original and innovative. Results-driven. Strategic and operational, that is the winning formula. I want to see how marketing is working with the business to drive growth and revenue,"
"that pushes boundaries in two ways: blending digital and real-world moments, and building emotional resonance at scale. Brands are increasingly using AI, AR, and even simple mobile tactics to empower people as co-creators."
"Sometimes they are right depending on the audience, and sometimes they miss the moment and a more courageous business competitor eats their lunch."
Originality is preferred over following trends. Marketing must combine innovative AI-driven tools with strategic and operational execution to deliver measurable growth and revenue. Experiential work should blend digital and real-world moments while building emotional resonance at scale and enabling consumers as co-creators. Bravery and willingness to take calculated risks are essential to avoid being outcompeted by more courageous rivals. Continuous adaptation, unlearning, and relearning alongside agile adoption of new technologies are critical. Clear demonstration of impact and quantifiable results is non-negotiable for memorable, award-worthy work.
Read at The Drum
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