How athletes struck TikTok gold at the Olympics - while others avoid the distraction
Briefly

Ilona Maher, a member of the United States' sevens team, has become a social media sensation on TikTok and Instagram, with 5.1 million followers. She shares authentic and humorous content, connecting with a large audience beyond sports.
Maher emphasizes the importance of building a brand and profile for women's rugby, aiming to increase visibility for female athletes who don't receive the same level of recognition or financial support as other sports in the U.S.
Read at www.nytimes.com
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