Fast forward six years, and India finds itself on the fast track to digitalization. With over 800 million internet users and the world's largest presence on Instagram, Facebook, and WhatsApp, it has become imperative for political parties to woo social media influencers to echo their messages to a wider audience.
Influencers play a crucial role due to their extensive reach, accessibility, and ability to connect with diverse demographics, particularly young people.
With its robust active IT cell dedicated to digital campaigns, coupled with the inclusion of influencers, the party is gaining a significant advantage in the digital sphere.
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