Sydney Nicole Gifford asserts that Alyssa Sheil copied her unique aesthetic, evidenced by nearly 70 pages of content comparisons and identical styling decisions post-collaboration meeting.
Gifford claims her professional overlap with Sheil turned into a period of imitation, where viewers mistook Sheil's content for her own, impacting follower engagement negatively.
After Gifford reported Sheil to major social media platforms for alleged copyright infringement, she escalated her case to a lawsuit under the Digital Millennium Copyright Act.
The case, now in U.S. District Court, highlights fundamental questions about originality and ownership in the rapidly-evolving realm of social media influencing.
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