Artificial intelligence is significantly impacting marketing sectors, especially within medium to large businesses, leading to a dire need for budget reallocation as traditional spending is challenged.
With up to 40% of marketing budgets under pressure, companies must rethink their financial strategies, lean into AI advancements, and adapt to not just survive, but thrive.
The session aims to equip leaders with insights on how to effectively restructure their marketing operations, which is crucial in an era where AI is substantially reshaping industry norms.
By reskilling teams and reallocating budgets mindfully, marketing leaders can harness AI's capabilities, ensuring they remain competitive while mitigating associated risks.
#artificial-intelligence #marketing-strategy #budget-reallocation #medium-to-large-businesses #reskilling-teams
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