"For the greater part of the 20th Century, AM/FM radio was one of the most effective means for increasing awareness, able to reach up to 98% of all working-age Americans."
"During the pandemic, South Bay Paints started using AudioGO more intensely as a way to reach local customers who were quarantined at home and needed help around the house."
"According to Edison Research, in-home audio streaming has climbed 44% since the start of the pandemic. During the same period, the IAB reported that podcast listening had increased by a whopping 21%."
"They were also able to target streamers of popular podcast categories (such as news, business and sports) in the cities and zip codes where they're located."
Customer awareness is crucial for businesses, traditionally achieved through AM/FM radio. South Bay Paints, a California-based franchise, shifted to digital audio advertising during the pandemic. They utilized AudioGO to reach quarantined customers, capitalizing on the rise of in-home audio streaming and podcast popularity. Their 'Hire a Painter' campaign featured low-cost, professionally-made ads in English and Spanish, targeting specific podcast listeners in their local areas. This transition reflects the changing landscape of advertising and the need for businesses to adapt to new media consumption habits.
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