"For the greater part of the 20th Century, AM/FM radio was one of the most effective means for increasing awareness, able to reach up to 98% of all working-age Americans."
"During the pandemic, South Bay Paints started using AudioGO more intensely as a way to reach local customers who were quarantined at home and needed help around the house."
"According to Edison Research, in-home audio streaming has climbed 44% since the start of the pandemic. During the same period, the IAB reported that podcast listening had increased by a whopping 21%."
"They were also able to target streamers of popular podcast categories (such as news, business and sports) in the cities and zip codes where they're located."
Customer awareness starts with learning about a business for the first time. South Bay Paints, a California-based group of Benjamin Moore franchises, transitioned from traditional radio to digital audio advertising during the pandemic. They utilized AudioGO to reach quarantined customers, capitalizing on the rise of in-home audio streaming and podcast listening. Their 'Hire a Painter' campaign featured low-cost, professionally-made audio ads in English and Spanish, targeting specific podcast categories and local audiences, showcasing the advantages of digital over traditional radio advertising.
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