How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL
Briefly

from Harvard Business Review1 month ago
Since the 1950s, when tea and butter producers consolidated their resources to compete for coffee and margarine consumers, generic category marketing has raised the profiles of products including cotton ("The Fabric of Our Lives"), milk ("Got Milk?"), and New York ("I❤NY").
Harvard Business Reviewhttps://hbr.org/sponsored/2024/03/how-a-generic-marketing-strategy-is-captivating-consumers-on-the-values-of-natural-diamonds
Using a generic marketing strategy, a membership-based association defines the messaging and approach to ensure category cohesion and oversee tactical day-to-day planning, content, and campaigns.
Harvard Business Reviewhttps://hbr.org/sponsored/2024/03/how-a-generic-marketing-strategy-is-captivating-consumers-on-the-values-of-natural-diamonds
Read at Harvard Business Review
#industry-association #brand-promotion
[
add
]
[
|
|
]