The acquisition sparks a game-changing shift from social media management to a category evolution fueled by customer demand: Social media performance. Hootsuite exists to help customers unlock the value of their social media relationships. And by acquiring Talkwalker, Hootsuite takes this mission to the next level.
By bringing together two complementary category leaders, businesses will, for the first time, have a social media performance engine to turn insights into action into impact - all fueled by AI.
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