Here's How Steve Jobs Dealt With Negative Press and Avoided Brand Disasters | Entrepreneur

As a constant supply of positive interactions leads to constant deposits into your company's brand bank account, consistent mistakes are equivalent to a constant leak from the account or a drain on your reputation.

We introduced Steve Jobs' concept of brand bank accounts and what it means for startups and small businesses, and how to ensure making consistent deposits. No matter how much you deposit, your balance remains healthy if you minimize unplanned withdrawals.

Let's examine how your team can deal with negative press and avoid brand challenges becoming brand disasters.

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