Here's a guide for what marketers can do now with the back-and-forth of TikTok
Briefly

For marketers, this limbo doesn't mean their prep work was for nothing. While the immediate storm may have passed, the effort was far from wasted - it's just on pause.
The real takeaway here is to embrace uncertainty: preparation isn't optional, it's essential. Plan for the worst-case scenario, but keep an eye out for the best.
Read at Digiday
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