Brands and PR agencies invest significant resources into media efforts, necessitating effective quantification for success. Understanding the impact can uncover successes, identify new storytelling possibilities, and potentially secure more budget for future campaigns.
Despite the availability of tools like media monitoring and analytics, the true impact of placements under the PESO Model© can be challenging to convey to the C-suite. This model, created by Spin Sucks, categorizes efforts as paid, earned, shared, and owned, highlighting the need for comprehensive measurement.
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