Havas caps against-the-odds commercial growth with social agency Wilderness deal
Briefly

"Wilderness is a forward-thinking business that perfectly aligns with Havas's unique positioning at the crossroads of entertainment and advertising, helping clients reach their customers in innovative and meaningful ways," says Bolloré.
Havas, though the smallest of the traditional 'big six' holding companies, performed more robustly throughout 2023 than many of its rivals, recording commercial growth as others (such as Dentsu) stalled.
Read at The Drum
[
add
]
[
|
|
]