Hailey Bieber's beauty brand, Rhode, has made significant strides in the U.K., with plans for a four-day pop-up due to overwhelming demand.
"Our community in London is super, super strong. We wanted to really bring an experience there and it just felt like the next natural progression," Bieber stated.
A limited-edition peptide treatment inspired by Krispy Kreme's donut and Rihanna's collaboration is driving Rhode to top social media charts and is an important marketing strategy.
"I really wanted to use someone who transcended several different generations and demographics... Claudia Schiffer is somebody that I'm a big, big fan of."
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