Great Clips has secured a multi-year partnership to become the Official Hair Salon of the College Football Playoff, enhancing its presence in collegiate athletics.
Disney Advertising facilitates the partnership, granting Great Clips exclusive marketing rights surrounding the CFP, New Year's Six, and Championship Weekend, emphasizing comprehensive brand exposure.
The campaign for the 2024 CFP dubbed 'We're All In' will leverage players' social media, including Dillon Gabriel, Riley Leonard, and Andres Borregales for promotion.
Great Clips aims to create an immersive experience for fans through events, social media, and collaborations with influencers, making their mark in college football.
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