Brands that are performing well, most of their traffic comes from organic search. That's why [SGE] is such a big deal. If you implement a new way that impacts the traffic coming to the site, it has dire consequences for the performance of a business entirely.
SGE uses two formats: collapse format and opt-in format. The collapse format provides a snapshot of the AI-generated result, and the opt-in format prompts users to decide whether they want to explore AI results for their queries.
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