Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon's Ad Revenue to Close In On Meta - ExchangeWire.com
Briefly

from Exchangewire10 months ago
Google plans to run ads within the new AI Overviews feature, allowing advertisers to appear under a sponsored label relevant to search queries and Overview content.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/23/google-to-run-ads-in-search-ai-overviews-tiktok-boosts-its-ad-business-with-ai-amazons-ad-revenue-to-close-in-on-meta/
TikTok's 'Symphony' AI suite aids marketers in scriptwriting, video production, and asset enhancement, with tools like 'Symphony Creative Studio' requiring minimal advertiser input.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/23/google-to-run-ads-in-search-ai-overviews-tiktok-boosts-its-ad-business-with-ai-amazons-ad-revenue-to-close-in-on-meta/
Amazon's ad revenue predicted to grow by 24.7% in 2024, threatening Meta and Google's dominance in the digital ad market, with Amazon expected to claim 13.9% market share.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/23/google-to-run-ads-in-search-ai-overviews-tiktok-boosts-its-ad-business-with-ai-amazons-ad-revenue-to-close-in-on-meta/
Read at Exchangewire
#google #tiktok #amazon #ai-in-advertising #digital-ad-market
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