"We're thrilled to partner with Netflix and Emily in Paris to bring the joy of shopping directly to your screen," Stephanie Horton, Google's senior director of global consumer marketing and commerce, said in a statement. "With Google Lens, you can turn your TV screen into your personal runway—effortlessly shopping the world's fashion in one place."
In addition, the partnership includes custom features within Netflix's ad-supported plan, including shoppable pause ads and title sponsorships. Lily Collins even reprises her role as Emily in the ads, giving viewers even more Emily content.
Pause ads will encourage viewers to scan the screen with Google Lens and get directed to a shopping page showcasing items, which is the first time Netflix has partnered on co-branded pause ad creative.
The search giant also brought Emily out of Paris and into Los Angeles with a new pop-up experience that helped fans shop for looks with Google Lens and even gave people a chance to win a trip to Paris.
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