Google Merchant Center Promotion For First Order Discount
Briefly

Google Merchant Center now includes a 'first order' discount field in the Promotion conditions section. This feature is for shopping ads and is worth testing.
Chelsea Harding highlighted this new feature on LinkedIn, emphasizing its potential to engage customers during non-sale periods. Merchant Center's promotional tools are evolving.
Marketing O'Clock's discussion on the 'first order' discount feature underscores its significance for advertisers looking to enhance their promotional strategies in Google Shopping.
Implementing the 'first order' discount can provide businesses an edge in attracting new customers, making it a valuable addition to the Merchant Center toolkit.
Read at Search Engine Roundtable
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