This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety.
Ads appearing alongside inappropriate content can damage a brand's reputation, potentially dissuading future customers from engaging with the brand. Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources.
[
add
]
[
|
|
...
]