Google Has Monopoly Power In The U.S. Search Ads Market | HackerNoon
Briefly

In 2020, Google's U.S. Search Ads market share was 74%, remaining high and durable between 2012 and 2020, ranging from below 65% to 74%.
Google's dominance in the search ads market has not been affected by the growth of other digital platforms like TikTok and Facebook, as they expand the overall digital advertising 'pie' without cannibalizing Google's market share.
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