Google Fails to Undermine the Search Ad and Text Ad Market | HackerNoon
Briefly

from Hackernoon1 year ago
Dr. Israel admits he didn't define an alternate ad market, and Google's attempts to undermine Search Ads and Text Ads markets lacked evidence.
Hackernoonhttps://hackernoon.com/google-fails-to-undermine-the-search-ad-and-text-ad-market
Advertisers consider ROI/ROAS but do not view all digital ads as interchangeable or part of the same market, maintaining separate budgets for Search Ads and other channels.
Hackernoonhttps://hackernoon.com/google-fails-to-undermine-the-search-ad-and-text-ad-market
Read at Hackernoon
#advertising-market #roiroas-metrics #substitution-in-advertising-markets
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