Google's introduction of enhanced travel feeds allows advertisers to display real-time information such as prices, dates, ratings, and images, significantly elevating ad engagement.
Since launching Travel Feeds in Search Ads, we have recorded a remarkable 20% increase in click-through rates. This improvement demonstrates customer engagement when advertisers utilize a full range of formats.
Advertisers with a linked travel feed in Google Ads will see their campaigns enriched automatically with relevant information, ensuring that their ads are up-to-date and competitive, while new users will find the setup process quick and efficient.
The expansion of Travel Feeds will include more offerings such as activities, car rentals, and events, which means advertisers can better promote relevant options to potential travelers.
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