According to an Adalytics report, the Google Search Partner Network (SPN) has allegedly been putting brands at risk of all of these undesirable placements without advertisers fully realizing the dangers. Adalytics researchers reported finding Google search ads for top brands and government agencies displaying on hundreds of undesirable websites.
Among those impacted were big brands-like Amazon, Apple, BMW, Home Depot, Lego, Meta, Microsoft, Paramount+, Samsung, and Uber-and top government entities including the US Treasury and the European Commission. Ads from nonprofits like the American Cancer Society and St. Jude Children's Research Hospital, as well as major media outlets like The Guardian, The New York Times, and The Wall Street Journal were also found on illegal or adult sites.
Plus, "several chocolate, soda, and alcohol brands and alcohol distributors had their search ads served on websites intended for children," Adalytics noted. And brands that have specifically blacklisted Breitbart since 2017 unwittingly had their search ads displayed on the controversial right-wing site as recently as November 2023, Adalytics found.
[
add
]
[
|
|
...
]