GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. You can then use these audiences in your Salesforce email and SMS direct-marketing campaigns, offering a smooth and targeted method to reach your audience more effectively.
Once you've linked Analytics to Marketing Cloud, you can sync audiences within Marketing Cloud itself. These audiences will be visible in the Audiences list in Analytics under Admin > Audiences.
Google has stated that there are some criteria in place to enable integration between Salesforce Marketing Cloud and GA4 properties: Create audiences in your Google Analytics property, ensure URLs are tagged with the Marketing Cloud Subscriber ID, configure the Google Analytics Integration for Marketing Cloud, and use Marketing Cloud's Journey Builder.
#Google Analytics 4 properties #Salesforce Marketing Cloud #integration #sync audiences #targeted marketing
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