The Harris campaign has been reported to edit headlines within Google search ads, portraying major news outlets as supporting her presidential candidacy, raising transparency concerns.
A spokesperson for The Guardian remarked, 'We need to ensure [our brand is] being used appropriately and with our permission,' underscoring the importance of brand representation.
Google asserts that ads are clearly labeled as 'sponsored,' which helps in maintaining transparency, citing their commitment to election ad clarity amid rising concerns about misinformation.
Tech companies face challenges in regulating deceptive practices in digital advertising, as historically seen when Facebook restricted alteration of text in its news ads.
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