"Beth Whitworth and Emily Davis of Golin discuss winning Gold in Healthcare and Pharma, and Influencer Marketing categories for their Specsavers' Hearing Loss campaign."
"The campaign used Rick Astley's re-recorded song to ignite a nationwide dialogue on hearing health, achieving significant social engagement and surpassing hearing test booking goals"
Beth Whitworth and Emily Davis of Golin won Gold in the Healthcare and Pharma and Influencer Marketing categories for the Specsavers Hearing Loss campaign. The campaign used Rick Astley's re-recorded song to ignite a nationwide dialogue on hearing health. The campaign achieved significant social engagement and surpassed hearing test booking goals. The approach combined a prominent musical element with influencer channels to raise awareness and drive measurable action. The results included increased public conversation about hearing health and a clear uptick in hearing test bookings beyond target goals.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]