Going for gold: How travel marketers can capitalize on events to drive demand
Briefly

As someone in the travel marketing business, I know how large-scale events, like the Olympics and the Taylor Swift Eras Tour, or even smaller-scale gatherings, like bachelorette parties, can drive incredible demand.
Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61bn this year alone.
Read at The Drum
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