Getting the most out of your martech applications | MarTech
Briefly

from MarTech9 months ago
Gartner's 2023 Martech Report highlighted falling utilization rates for marketing technology applications, attributing it to a lack of training and complexity.
MarTechhttps://martech.org/getting-the-most-out-of-your-martech-applications/
Low utilization rates of martech applications reflect the evolving nature of technology adoption rather than immediate concern, underscoring the need for cost vigilance.
MarTechhttps://martech.org/getting-the-most-out-of-your-martech-applications/
Marketers need to ensure they maximize their martech investments, as demonstrated by leading experts in a MarTech Conference podcast discussion.
MarTechhttps://martech.org/getting-the-most-out-of-your-martech-applications/
Read at MarTech
#roi-in-martech #utilization-rates #cost-management #martech-conference #maximizing-investments
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