GE's Former CMO Linda Boff Becomes CEO of Said Differently
Briefly

Boff notes her transition to CEO from CMO equips her to understand marketers' needs, drive brand transformations, and connect with clients effectively.
Said Differently merges with Brainvire, showcasing the trend of blending creative services with tech capabilities to meet evolving market demands.
Talent is highlighted as the primary differentiator for agencies, with remote work at Said Differently enabling speed, flexibility, and creative excellence.
Read at Adweek
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