"Inside its multi-story building, visitors encounter Max Siedentopf's More Is More, a surreal landscape of swelling plastic bags animated by a hyperreal elderly man; Sunshine, a monumental dachshund who drifts between fairytale scenes and futuristic transformations; and Nudake Teahouse, a kinetic, color-saturated lounge that transforms the ritual of tea into a sensory performance. Together with immersive brand spaces, from Gentle Monster's monumental mechanical forms to Tamburins' interactive perfume narratives, Haus Nowhere Seoul establishes a platform for exploration and discovery."
"At the heart of the store's opening on September 6th, 2025, Siedentopf's More Is More features hundreds of black rubbish bags inflating and deflating in slow rhythm. Amid this swelling sea stands a towering animatronic figure of an elderly man, his eyes wandering curiously as he clutches a single golden bag. The work, presented simultaneously in Seoul, Shanghai, and Shenzhen locations of Haus Nowhere, reflects on value, discovery, and the overlooked moments of wonder hidden in everyday life."
Haus Nowhere Seoul merges art, design, and commerce into a multi-story immersive retail environment conceived as 'a space found nowhere.' Visitors encounter Max Siedentopf's More Is More, a surreal landscape of swelling plastic bags animated by a hyperreal elderly animatronic clutching a golden bag, presented across Seoul, Shanghai, and Shenzhen. Sunshine, a monumental dachshund introduced by Tamburins, appears in contrasting scenes ranging from tender slumber to armored futurism, with interactive AI photo experiences. Nudake Teahouse offers a kinetic, color-saturated lounge that transforms tea ritual into sensory performance. Immersive brand spaces from Gentle Monster and Tamburins provide mechanical forms and interactive perfume narratives that encourage exploration.
Read at designboom | architecture & design magazine
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