Lina Nielsen's spontaneous TikTok creation during the Olympic Games gained immense popularity, making her the top British athlete on the platform with over 8 million views.
The 2024 TikTok Olympics showed a significant trend: female athletes were surpassing male athletes in social media engagement and content creation, indicating a shift in sporting narratives.
A survey by Women in Sport Trust revealed that female athletes accounted for 69% of all TeamGB's TikTok content, reflecting their growing influence on social media.
Nielsen found social media a helpful distraction amidst the intense competition, allowing athletes to share glimpses of their lives and connect with fans in unique ways.
Collection
[
|
...
]