Jade Lily, a TikToker, highlighted her $500 grocery haul from Erewhon, showcasing a trend of young consumers prioritizing expensive health foods over traditional luxury items.
Despite rising food costs, a significant number of young people are willing to splurge on premium groceries, indicating a shift in spending habits from luxury goods to health-oriented snacks.
A recent Bank of America report noted that Gen Z customers outspent all other generations at premium grocery chains, showing a clear preference for high-quality food.
As more Gen Z consumers choose to buy pricey snacks over electronics or fashion, the focus has pivoted toward health-dedicated indulgences in a landscape of rising food prices.
[
Collection
]
[
|
...
]