At this very moment, I imagine a Gen Zer scrolling through TikTok and stopping to watch a twentysomething electrician's badass compilation of job-site clips, commenting, 'I want to become an electrician. How do I start?'
The exciting truth is these videos and comments exist, courtesy of Lexis Czumak-Abreu, aka Lex the Electrician, who inspires more than 2 million followers across social platforms to consider the electrical trade, and Louis Mouchet, who is on a mission to help his fellow teens start lucrative window cleaning businesses.
They focused on long-form content on YouTube, Facebook, and increasingly Instagram to train their fellow business owners on the craft and help educate them on the business side-pricing, customer service, hiring, etc. They believed in community over competition and freely shared their knowledge to lift each other.
Fast-forward to 2024, and while those communities continue growing and thriving, we're now seeing the addition of younger tradespeople coming online and adding short-and-sweet behind-the-scenes and trend-driven content to the mix.
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