The viral tag on TikTok is filled with young people showing off ways in which they're choosing not to buy new products in favor of using the ones they have.
"But I just feel like right now we're getting an oversaturation of just people feeling like they have to buy the newest thing to keep up."
Young people are denouncing the rampant consumerism the influencer market breeds, opting for underconsumptioncore.
Gen Z believes the cost of living is their biggest financial challenge, driving them towards reusing items instead of constant consumption.
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