nearly half of all gamers in the US are women. The gaming community is becoming increasingly diverse, with a growing number of gamers from communities of color and a vibrant, outspoken presence of LGBTQ+ players.
the majority of adults in the US - 55%, to be exact - are gamers, with most playing mobile games at least once a week. And yes, mobile gamers are gamers too.
Yet, mainstream culture still clings to a stereotype that's far from reflective of today's gaming community. In truth, gaming is more diverse than ever.
Marketing, particularly on social media, is partly to blame. Too often, gaming brands churn out content that plays into familiar stereotypes, targeting the same old demographics with safe, predictable messaging.
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