Last September, CBS News & Stations' local station in the Bay Area, KPIX, debuted its first weather segment shot in a virtual studio. Roughly a year later, the entire newscast may be filmed on a virtual set.
The virtual studio system brings a three-dimensional expansion to traditional green screen technology, providing immersive experiences like turning a weather map into a 3D environment and allowing anchors to move within 360-degree videos.
The virtual studio technology, powered by Unreal Engine and virtual production software, draws inspiration from immersive experiences seen in video games, aiming to create engaging presentations that resonate with modern audiences.
#virtual-studio-technology #immersive-experiences #news-broadcasting #epic-games #technology-integration
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