From the Geico gecko to Coke red, what's the secret to an enduring brand asset?

from The Drum 11 months ago

When it comes to longevity, 'Have a break, have a KitKat' surely takes the biscuit. That level of creative commitment is a rare thing, but it pays off.
The Drumhttps://www.thedrum.com/news/2024/02/12/the-geico-gecko-coke-red-what-s-the-secret-enduring-brand-asset

The success of the Chewie character was not only because he was a massive green dinosaur, but because of the lateral way he brought the product truth (chewiness) to life.
The Drumhttps://www.thedrum.com/news/2024/02/12/the-geico-gecko-coke-red-what-s-the-secret-enduring-brand-asset

Read at The Drum

#brand-assets #slogans #logos #longevity #distinctive #memorable

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From the Geico gecko to Coke red, what's the secret to an enduring brand asset?From the Geico gecko to Coke red, what's the secret to an enduring brand asset? Briefly

From the Geico gecko to Coke red, what's the secret to an enduring brand asset?
From the Geico gecko to Coke red, what's the secret to an enduring brand asset?
Briefly