From the Geico gecko to Coke red, what's the secret to an enduring brand asset?
Briefly

from The Drum3 months ago
When it comes to longevity, 'Have a break, have a KitKat' surely takes the biscuit. That level of creative commitment is a rare thing, but it pays off.
The Drumhttps://www.thedrum.com/news/2024/02/12/the-geico-gecko-coke-red-what-s-the-secret-enduring-brand-asset
The success of the Chewie character was not only because he was a massive green dinosaur, but because of the lateral way he brought the product truth (chewiness) to life.
The Drumhttps://www.thedrum.com/news/2024/02/12/the-geico-gecko-coke-red-what-s-the-secret-enduring-brand-asset
Read at The Drum
#brand-assets #slogans #logos #longevity #distinctive #memorable
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